Music is the background of life, representing an international language that connects
different cultures. It is also significant with respect to economies, markets, and businesses …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

Despite the pervasiveness and ambivalence of silence in consumption experiences,
consumer research on silence is still scarce and draws mostly on a static and organizational …

Despite the technological advances, empirical studies to understand how VR influences
consumer behavior have been limited to date. This study aims (i) to extend the S (Stimuli)-O …

Music in the Human Experience: An Introduction to Music Psychology, Second Edition, is
geared toward music students yet incorporates other disciplines to provide an explanation …

Despite the power of VR in immersing viewers in an experience, it generally only targets
viewers via visual and auditory cues. Human beings use more senses to gather information …

This article is a report of results of three studies investigating effects of fast versus slow
background musical tempo on physiology, cognition, and emotions. Two pilot studies first …

Music is a ubiquitous stimulus known to influence human affect, cognition, and behavior. In
the context of eating behavior, music has been associated with food choice, intake and …

This study relies on the Stimulus-Organism-Response (S–OR) paradigm to explore the
mediating role of the desire to stay at the shopping mall in the relationship between shopper …

Diversified purchases of consumers can help companies balance sales and inventories,
which is of great significance to company profits. While existing research has explored the …