Purpose This study aims to consolidate the fragmented knowledge on brand experience
within marketing literature, evaluating its historical development, current state and …

Brands have played a crucial role in determining the behavior of consumers. Thus, the
present research's principal purpose was to empirical study on the influence of brand …

In today's dynamic environment, delivering exclusive and meaningful consumer interactions
is critical for brands to stand out. In this sense, we suggested that consumer loyalty is …

Brand experience in general and online brand experience in particular, have received a lot
of attention from researchers and marketers. Many authors have studied the outcomes and …

The Internet has become a new platform for doing business. Online shopping transactions
continue to grow in many parts of the world and this provides an opportunity for market …

In the last few years, it is clear that changes in technologies have altered the ways people
shop across the globe, particularly through the Internet. Online shopping experience …

Brands explore new and alternative ways to gain distinctive as well as sustainable
advantages to survive or grow in cut-throat competition. Especially in saturated markets …

The hotel brand experience (HBE) is a concept that highlights the importance of the brand
as an added value offering for hotel customers and the company. However, despite being …

Online purchasing has increased significantly among youth around the world due to the
increase in the use and adoption of the internet. This study concentrates on the consumer …

บทความ นี้ มี วัตถุประสงค์ เพื่อ 1) ศึกษา ปัจจัย การ สื่อสาร ภาพลักษณ์ ด้วย การ บริหาร ลูกค้า สัมพันธ์ ที่
สนอง ต่อ ความ ภักดี ของ ลูกค้า 2) ศึกษา กระบวนการ สื่อสาร ภาพลักษณ์ ด้วย การ บริหาร ลูกค้า สัมพันธ์ …