Antecedents to green buying behaviour: a study on consumers in an emerging economy

A Khare - Marketing Intelligence & Planning, 2015 - emerald.com
Purpose–The purpose of this paper is to examine influence of past environmental attitudes,
social and personal environmental norms, social influence, and green self-identity on Indian …

People's awareness and behaviours of circular economy around the world: literature review and research agenda

JSL Gonella, M Godinho Filho, LMS Campos… - … and Policy Journal, 2024 - emerald.com
Purpose This paper aims to explore global research on individuals' awareness and
behaviours related to the Circular Economy, aiming to deepen the understanding of how …

Consumers' susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour

A Khare - Marketing intelligence & planning, 2014 - emerald.com
Purpose–The purpose of this paper is to examine affect of consumer susceptibility to
interpersonal influence (CSII) and demographics on ecologically conscious consumer …

Willingness to pay for environmental practices: implications for eco-labeling

W Moon, WJ Florkowski, B Brückner, I Schonhof - Land economics, 2002 - le.uwpress.org
Consumer survey data, collected in former West and East Berlin after the unification of
Germany are used to address the issue of willingness to pay (WTP) for foods produced with …

Sustaining brand loyalty: The moderating role of green consumption values

I Rizomyliotis, A Poulis… - … Strategy and the …, 2021 - Wiley Online Library
Environmental issues are massively emerging in the current agendas of governments,
businesses and consumers all over the globe. Consumers increasingly adopt a more …

How do packaging material, colour and environmental claim influence package, brand and product evaluations?

L Magnier, J Schoormans - Packaging Technology and …, 2017 - Wiley Online Library
The success of environment‐friendly packages is highly dependent on consumers'
understanding and acceptance of these packages. In an experiment using a 3× 2 between …

How to solve the social norm conflict dilemma of green consumption: The moderating effect of self-affirmation

W Ge, G Sheng, H Zhang - Frontiers in Psychology, 2020 - frontiersin.org
Social norms are important social factors that affect individual behavioral change. Using
social norms to promote green consumption is receiving increasing attention. However, due …

Validity and reliability of the questionnaire that evaluates factors associated with perceived environmental behavior and perceived ecological purchasing behavior in …

D Lopez-Odar, A Alvarez-Risco… - Social Responsibility …, 2020 - emerald.com
Purpose The purpose of this study is to determine the metric properties of a questionnaire
that evaluates environmental and ecological purchasing behavior, environmental personal …

Consumer attitudes and behavior towards organic products: Evidence from the Lithuanian market

L Pilelienė, V Tamulienė - Journal of entrepreneurship, management …, 2021 - ceeol.com
Purpose: The paper analyzes consumer attitudes and related behavior towards organic
products and determines the factors affecting consumer attitudes towards organic products …

Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)

S Misra, RK Panda - Marketing Intelligence & Planning, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the activities of environmental
consciousness from socio-psychographic perspectives and hence evaluates its effect on …