Purpose The current study aims to investigate the impact of various types of motivational
factors on consumers' behavior regarding the purchase and consumption of organic food. A …

Background Organic farming is a relatively new concept in developing countries compared
to developed countries. Understanding the factors affecting consumers' willingness to pay …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

Organic food purchase behavior is attracting increasing attention from researchers and
managers. However, there is a need to further explore differences among groups of …

Purpose In recent years, consumers are moving toward purchasing green cosmetics instead
of chemical one. Plenty of cosmetics products are banned globally due to the usage of …

Purpose The purpose of this study is to examine the effect of green trust (GT), environmental
quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards …

This study attempts to investigate the moderating effect of gender on value-belief-norm
relationships. In addition, this study aims to investigate the factors that affect green purchase …

This study sought to understand the factors behind the intention towards buying organic
products mentioned in the existing literature and provide conceptual and theoretical …

It is evident that over-consumption of meat can contribute to the emission of hazardous
greenhouse gases. One viable way to address such climate impact is to make people …

This paper investigates the link between organic and local food products purchasing as pro-
environmental behaviours, and “other-regarding preferences”, such as altruism, intrinsic …