The clothing industry holds huge potential for improvement concerning various aspects of
sustainability. Although consumer attitudes towards sustainable products and services, both …

Collaborative consumption is proposed as a potential step beyond unsustainable linear
consumption patterns toward more sustainable consumption practices. Despite mounting …

On online social networks such as Facebook, massive self-disclosure by users has attracted
the attention of Industry players and policymakers worldwide. Despite the Impressive scope …

The loyalty of customers is widely accepted as a critical factor in the long-term success of a
service firm. In this article, the authors develop a model of student loyalty by combining the …

Customer retention (CR), loyalty (CL), and satisfaction (CS) are important (intermediate)
goals for telecommunication network operators on their way to superior economic success in …

Past research has consistently shown that companies, which have close relationships with
customers, suppliers, research institutions, and competitors are more likely to have higher …

A wide variety of scientific and semi-scientific publications state that (amorphous) constructs
like corporate reputation may cause sustainable profits. The reason for their interest in …

Absorptive capacity (ACAP) is a firm's ability to innovate by identifying, assimilating, and
exploiting knowledge available in its environment. ACAP has been widely researched, but …

Die Autoren vermitteln in gut verständlicher Weise die wesentlichen Grundlagen der
Marktforschung, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es …

Sibylle Isabelle Peter entwickelt ein theoretisch fundiertes Modell, mit dessen Hilfe die
zentralen Determinanten der Kundenbindung identifiziert und ihre Wirkungsweise analysiert …