How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Purpose This study investigated the factors of brand-related behavior, such as brand
schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how …
schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how …
[HTML][HTML] The role of ethnocentrism in relation to national and geographical indication products–The case of Hungarian pálinka
Consumer ethnocentrism plays a key role in the markets of developed countries when
governments take protectionist measures due to economic crises and downturns. Consumer …
governments take protectionist measures due to economic crises and downturns. Consumer …
Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary
The study of consumer attitudes is particularly important for products related to tradition.
Pálinka is Hungary's national beverage; the homemade distillate is primarily legally different …
Pálinka is Hungary's national beverage; the homemade distillate is primarily legally different …
What is inside the Bottle?-factors influencing pálinka consumption
Pálinka is the national spirit of Hungary and is in possession of the geographical indication
of the European Union, but it used to be listed as a poor-quality product for a long time. The …
of the European Union, but it used to be listed as a poor-quality product for a long time. The …