This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

This study aims to provide an understanding of the role of green transformational leadership
(GTL) and green innovation practices in organizations through cognitive processes: green …

Consumer interest in environmental protection has grown in recent decades, alongside a
shift in companies' strategies to embrace a greener way of doing business. Green …

Abstract “Green” antecedents and consequences have been widely explored recently.
Despite the prominence of antecedents of green behavior, literature provides little attention …

Purpose Green brands are those brands that obtain attributes and benefits related to the
reduction of the brands' environmental impact. Green brand love is a very important issue for …

For countries and organizations to achieve sustainable development, radical green creativity
is required. Despite the fact that the influencing elements of green creativity have received a …

Winemaking is an ancestral activity characterized by its strong roots in the culture, heritage,
and people of the producing regions. In addition to providing important health benefits, wine …

Grounded in the motivation theory, this study examines the impact of green intrinsic
motivation (GIM) and green thinking (GT) on the energy efficiency behavior (EEB) of the …

Promoting green consumption is one of the most important ways to realize energy savings
and emission reductions. Based on the perspective of green communication, this study …

This research study analyzed the impact of green human resource management on the
green creativity of the employees of the pharmaceutical companies of Lahore, Pakistan, with …