In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

As the sport management industry continues to grow and evolve, so do the methods for
gathering and applying research findings to drive successful sport organizations. Research …

This paper proposes the term 'active leisure events' to ameliorate fragmentation of research
concerned with 'mass-participation'events primarily aimed at non-elite participants. This …

Purpose This study aims to examine articles on nonprofit branding over an 18-year time
span to develop an overview and better understanding of the subject. Design/methodology …

Brand communities have become an important aspect for brand management in social
media. However, many brands have failed to establish a successful online brand …

Purpose Social media has promoted anti-brand communities, which build around the shared
aversion to a specific brand. The purpose of this paper is to investigate social media-based …

nderstanding why sport fans socially interact with other fans, participate in team-related
discussions, recruit new members, and retain membership in sport fan communities is an …

The authors explore the formation of a new brand community to increase our understanding
of the development of particular social networks within this overall new community. An …

In this mixed methods research, the authors examine a unique type of small-scale event–a
charity-affiliated sport event–and define and measure its social and charitable impacts as …

Although many organizations around the world have engaged in corporate social
responsibility (CSR) programing, there is little evidence of social impact. This is a …