Thirty-five percent of US adults own a smartphone and more than seventy-three percent of
the population in South Korea owns a smartphone in the first quarter of 2013. The number of …

Mobile marketing provides an innovative channel for transmitting advertising messages to
customers via mobile devices. The growth of mobile advertising in recent years requires that …

Social media websites such as Facebook, Twitter, YouTube, and Foursquare provide
consumers with tremendous opportunities to create and disseminate brand-related content …

The advertising industry is a lucrative business in Malaysia. However, government
intervention in the industry has to certain extent regulated the content of the advertisement …

Purpose–The purpose of this paper is to investigate online advertising across different
cultures such as Romania and the USA. In the meantime, this paper attempts to examine the …

The study is aimed to investigate the relationships among consumers' beliefs about online
advertising, attitudes toward online advertising (ATOA), and consumer behavioral responses …

The purpose of this paper is to explore the factors that affect young Egyptian consumers'
attitudes towards fast-food advertising in Facebook which is considered the most widely …

This research examines consumer attitudes towards four sub-types of interactive digital
advertising: internet-based e-and email advertising, and mobile-phone-based SMS-and …

Advertising is a growing business and with advances in the Internet technology, the
dynamics and landscape of the business has changed as well. Prior findings on consumers' …

The study was carried out to investigate the factors affecting the online purchase intention of
Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided …