Live streaming services (eg, Facebook Live), whereby video is broadcast in real time, have
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …

Maintaining sustainable consumer behaviours is necessary for both mitigating
environmental problems and the success of sustainable businesses. However, to date, the …

The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …

This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …

In a digitally empowered business world, a growing number of family businesses are
leveraging the use of chatbots in an attempt to improve customer experience. This research …

This paper advances our theoretical understanding with regard to the online customer
experience in a utilitarian context. The aim of this research is to understand if there is a need …

Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …

Purpose The purpose of the paper is to create a well-integrated and unified customer
experience anytime, anywhere, through any channel is the leading objective of omnichannel …

Purpose The purpose of this paper is to explore the dimensions of online customer
experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context …

Purpose The advent of e-retailing has created multiple options for customers. Hence, most
important concern is to identify the experience which entices customers for repurchase from …