The tourism industry is a key pillar in driving global economic growth, facilitating rich cultural exchanges, and driving community development. This study aims to measure the impact of …
IA Zaim, AR Qastharin, AAG Purwa - Entrepreneurial Innovation in the … - taylorfrancis.com
This chapter explores the importance of authenticity in destination branding and its impact on building strong relationships with the millennial generation as the largest segment in the …