Purpose The purpose of this study is to examine the effect on the customer brand
engagement (CBE) of followers of an eco-friendly restaurant of their perceptions of the …

Araştırma, marka deneyimi ve marka savunuculuğu kavramlarının daha iyi anlaşılabilmesi
ve tüm yaşamlarını bilgisayar oyunları, müzik çalarlar, kameralar, tabletler, cep telefonları ve …

With the rapid progress of the digital revolution, we are witnessing a gradual shift in the
marketing communication strategies adopted by brands, with an increasing focus on social …

This study aimed to determine the effect of brand experience on brand advocacy through
brand satisfaction to consumers of Avoskin products at beauty e-commerce. This research is …

As Organizações Sem Fins Lucrativos (OSFL), criadas com o propósito de beneficiar a
sociedade, constituem uma importante força económica e social. No entanto, o seu …

In marketing management, there is a situation in which a group of customers advertise for a
brand based on common beliefs and prejudices in the virtual space. In line with the need to …

In a context where sports are socially driven by the athletic ideal, athletes' deservedness has
proven to encourage advocates to fight for their belonged outcomes and rewards. This …