Purpose This paper aims to provide an assessment of tourism promotion in tourist
destinations and airports (TPTDs) and to organize and classify the literature on tourism …

Social media mindsets are the core beliefs that orient individuals' expectations, behaviors,
attributions, and goals about social media's role in their lives. In four survey studies (N …

Situational leadership theory and the contingency approach of leadership were utilized and
applied based on situational theory. Based on a total of four foundational theories, that is …

This study aims to understand the impact of six success factors of K-pop on the national
image of Korea perceived by global viewers and SNS citizenship behavior. In addition, this …

This study empirically analyzed how 'SNS-perceived playfulness, tendency of self-display,
and information sharing'affect 'SNS addiction and exhaustion'based on four major base …

This study empirically analyzes the effects of four lifestyles of office workers (work and life
balance, you only live once (YOLO), minimal life, and staycation), which have been changed …

Purpose As an unhealthy dependence on social media platforms, social media addiction
(SMA) has become increasingly commonplace in the digital era. The purpose of this paper is …

As the popularity of K-pop grows, the industry is contributing to the positive perceptions of
South Korea's overall national brand value. This has led to it being considered a strategic …

This study examined the influence of brand trust and loyalty to Korean Bangtan Sonyeondan
(BTS), as perceived by global viewers who watched a BTS dance performance on TV and …

This study investigated the influence of the perceived value of ballet performances
(personal, artistic, and sociocultural) on consumer satisfaction, trust, and intention to rewatch …