L Wagn, S Penner - Cogent Business & Management, 2024 - Taylor & Francis
This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders' profession and subsequent theoretical implications …
D Azzahra, R Fitrios, L Anggraini - JURNAL EKSPLORASI …, 2024 - jea.ppj.unp.ac.id
The presence of QRIS payment technology in the digitalization era shows that there is a level of technology adoption that originates from the intensity of behavior of MSME players …
M bin Mazli, MF bin Ishak… - … and Business Review, 2023 - ojs.amhinternational.com
The act of counterfeiting spans across various industries and the impact can be seen beyond economic factors. In consumer behavior, the impact of status consumption and …
This study investigates the factors influencing customer purchase intentions toward Traditional Thai Liquor in Bangkok. The research integrates six key variables—Brand, Taste …
University students' alcohol use is greatly influenced by socialization places. The aim of the study is to examine the factors leading to risky alcohol use and evaluate the role of need for …
G O'Brien Ticona, DA Vargas Falconi - repositorioacademico.upc.edu.pe
La presente investigación se centra en identificar factores que afectan la intención de compra de los consumidores, destacando la sensibilidad al precio, la orientación hacia la …