Antecedents of consumers' green product purchase intention: an insight from Ethiopia

Y Fenta, M Singh, RK Gautam - Cogent Business & Management, 2024 - Taylor & Francis
Globally, companies and individuals are increasingly concerned with green practices as
essential in developing competitive advantages. Companies must manage their …

A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

L Wagn, S Penner - Cogent Business & Management, 2024 - Taylor & Francis
This research explores the relationship between liquor brand representatives and
bartenders, its effects on the bartenders' profession and subsequent theoretical implications …

Pengaruh Sosial dan Nilai Harga terhadap Behavioral Intention to Use QRIS serta dampaknya pada Use Behavior: Studi Empiris pada UMKM Sektor Kuliner Kota …

D Azzahra, R Fitrios, L Anggraini - JURNAL EKSPLORASI …, 2024 - jea.ppj.unp.ac.id
The presence of QRIS payment technology in the digitalization era shows that there is a
level of technology adoption that originates from the intensity of behavior of MSME players …

The Role of Status Consumption and Materialism in Influencing Attitude towards Counterfeit Fashion Product

M bin Mazli, MF bin Ishak… - … and Business Review, 2023 - ojs.amhinternational.com
The act of counterfeiting spans across various industries and the impact can be seen
beyond economic factors. In consumer behavior, the impact of status consumption and …

[PDF][PDF] Unraveling Determinants: Investigating the Impact Factors Shaping Customer Purchase Intentions for Traditional Thai Liquor in Bangkok

P Nowayut, C Nuangjamnong - 2023 - researchgate.net
This study investigates the factors influencing customer purchase intentions toward
Traditional Thai Liquor in Bangkok. The research integrates six key variables—Brand, Taste …

[PDF][PDF] Youth and Socialization Spaces: A Field Study on Prediction of Risky Alcohol Use by Need for Social Approval and Drinking Motives in Alcohol-Using University …

D Atlam, D Tan, S Açıkyol - 2024 - addicta.com.tr
University students' alcohol use is greatly influenced by socialization places. The aim of the
study is to examine the factors leading to risky alcohol use and evaluate the role of need for …

Normas subjetivas, orientación hacia la salud, sensibilidad al precio con relación a la intención de compra en comida orgánica

G O'Brien Ticona, DA Vargas Falconi - repositorioacademico.upc.edu.pe
La presente investigación se centra en identificar factores que afectan la intención de
compra de los consumidores, destacando la sensibilidad al precio, la orientación hacia la …