Research and practice have mostly focused on the “bright side” of social media, aiming to
understand and help in leveraging the manifold opportunities afforded by this technology …

This work explores how Italian regional Destination Management Organisations (DMOs)
strategically employ Facebook to promote and market their destinations, and improves on …

Social networking is currently the most popular online activity among consumers worldwide.
Today in business context, Social media is achieving increasing importance as a channel for …

Social media is embedded in today's internationalization strategy. Companies extend their
reach into foreign countries by posting and tweeting. Firms also enhance their mobile …

With the current trend of co-creation, companies and consumers increasingly take
advantage of online co-creation communities to share and exchange product-related …

Social media affords brands and users a variety of benefits. However, a recent stream of
research identifies a multidimensional dark side to social media. We contribute to this …

Social media have been transforming how individuals, communities and organizations
create, share and consume information (Kietzmann, Hermkens, McCarthy, & Silvestre …

Corporate communication on Facebook has become an increasingly omnipresent
phenomenon. Although Facebook no longer can be classified as a new media, companies …