With the advent of the COVID-19 pandemic, the level of concern regarding employee digital
competence has increased significantly. Several studies provide different surveys, but they …

Purpose This study aims to explain the relationship between employer branding, social
media, online reviews and intention to apply for a job vacancy (IAJV), which organizations …

Both individuals and organizations extensively use the internet and social media for
communications and other purposes in the present era. The study examines the impact of …

Our research applies a service, feature‐oriented approach to deeply explore the subjective
experiences shared publicly by Airbnb guests in their reviews. Our processed data set …

Prior academic research on non-fungible tokens (NFTs), an application of blockchain
technology in the metaverse environment, has focused primarily on the market demand side …

The unprecedented crisis of COVID‐19 posed severe negative consequences for
consumers, marketers, and society at large. By investigating the effect of individuals' …

Purpose This study aims to expand the emerging body of literature on employer branding
from the current employee perspective. It proposes that effective integrated communication …

Purpose Though employees are important stakeholders of a brand, their role in building
brand equity has long been neglected. This study aims to deepen the understanding of …

Purpose The paper aims to examine how employees influence their employer's brand by
applying Taylor's (1999) six segment message strategy wheel in an employee influencer …

Destination marketing organizations (DMOs) have faced significant challenges, and as a
result, had to adapt their marketing and management strategies to cope with rapid changes …