Companies need to enhance corporate performance by stimulating the links between
stakeholder engagement, innovation, and co-creation. Previous literature lacks a systematic …

In previous research on inter-organizational marketing and supply chain management the
processes through which a focal company deals with the dynamic nature of its business …

The article examines how product and relationship quality influence customer commitment
along with their combined effect on customer loyalty. The results show that product quality …

This research examines business relationship structure, formation, development, and
maintenance where the socio-political and economic environment for both exchange …

Sport consumers are increasingly discontented and disconnected with sport organizations
and researchers have advocated a fundamental shift in sport marketing from a traditional …

This paper identifies practices of business-to-business relationship management that lead to
building resilience during crisis. Business relationships play a significant role when firms …

A marketing strategy alignment model that incorporates marketing strategy alignment,
supply chain performance, and organizational performance constructs is proposed and …

Collaboration has been cited as one of the most important elements in leveraging supply
chains to achieve competitive advantage. Literature in the field of collaboration tends to …

Corporate reputation is important in gaining long-term competitive advantage and building
company value. Thus, the author points out the need to manage reputation, which, due to its …

The present study aims at reviewing and analyzing the evolution stages of buyer–supplier
relationships and exploring the future of their relationships. Existing research on the stages …