Encouraging online consumers to perform the voluntary extra-role behaviour, so called
“consumer citizenship behaviour”, is crucial to organizational performance in the modern …

Given the cut-throat competition in the Chinese mobile payment market, user retention is
essential for guaranteeing the long-term profitability of mobile payment platforms …

The evolving landscape of physical retailing necessitates a reevaluation of personalization
approaches to meet existing market conditions and the demands of modern customers. In …

The role of gamification, social, hedonic and utilitarian values on e-commerce adoption |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Gamification offers one of the most promising solutions for information technology (IT)
managers to innovate performance management systems. Yet, evidence on its benefits is …

Social media has been integrated into traditional e-commerce, creating an innovative
technology-based approach to changing business practice and service, yet few researchers …

Gamification refers to the use of game-like elements in non-entertainment contexts to make
activities more engaging and enjoyable to improve utilitarian outcomes. The gamification …

Purpose While academics and practitioners increasingly recognize the impacts of
gamification on customer experience (CX), its role in the customer journey remains …

With the inherent public goods problem embedded in knowledge-sharing platforms, various
incentive mechanisms have been implemented, most of which are in the form of gamified …

Emerging literature has begun to investigate the role of technology in public health. Yet, a
minimal amount is understood about whether, how, and why digital games, notably mobile …