This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

Since the publication of the Bass model in 1969, research on the modeling of the diffusion of
innovations has resulted in a body of literature consisting of several dozen articles, books …

When the World Health Organization launched a worldwide campaign to eradicate
smallpox, it was engaged in diffusion. When Apple launched iPod, it was diffusing a new …

Bayesian methods have become widespread in marketing literature. We review the essence
of the Bayesian approach and explain why it is particularly useful for marketing problems …

It is increasingly apparent that the financial value of a firm depends on off-balance-sheet
intangible assets. In this article, the authors focus on the most critical aspect of a firm: its …

Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

A significant increase in carbon footprint and energy requirements over the decades raised
concerns among governments and policymakers. One of the primary contributors to this …

The drive to satisfy customers in narrowly defined market segments has led firms to offer
wider arrays of products and services. Delivering products and services with the appropriate …

We present a review of research studies that deal with personalization and synthesize
current knowledge about these areas. We identify issues that we envision will be of interest …