Although the mobile payment application is very popular and spread all over the world,
however, in the increasingly competitive market economy, its market dominance has been …

In the ever-evolving realm of electronic commerce, the volatility of customer buying patterns,
specifically impulsive purchases, has escalated. The objective of this study is to examine the …

Mobile commerce has an important potential in changing consumer shopping habits that
have a direct impact on service quality and customer satisfaction when using mobile …

Shopee menjadi wadah yang menarik untuk diteliti karena banyaknya pengguna dan
UMKM yang berkontribusi di dalamnya saat ini. Hal ini membuktikan bahwa Shopee …

Electronic reviews (e-reviews) offer a more accurate reflection of information quality by
drawing on previous consumer experiences. This study aims to explore the factors affecting …

While e-commerce emphasizes the significance of trust and security within platform
frameworks, it is noteworthy that social media platforms bear no responsibility for the content …

Purchasing through social commerce has become increasingly popular in recent years.
Multiple papers have been conducted to examine customer purchasing behavior on social …

Today's society is increasingly developing, leading to the improvement and advancement of
technology, which has made the shopping needs of consumers more enhanced. The fact …

Today's society is increasingly developing, leading to the improvement and advancement of
technology, which has made the shopping needs of consumers more enhanced. The fact …

The TikTok platform has experienced a significant surge in its user base, with millions of
consumers regularly using the app for entertainment purposes. This phenomenon has …