Eye movements show primary responses that reflect humans' voluntary intention and
conscious selection. Because visual perception is one of the fundamental sensory …

Recent technological and methodological advances have led to the possibility of a wider
range of data being incorporated into travel choice models. In particular, physiological data …

Over the past few decades, there have been significant developments in eye-tracking
technology, particularly in the domain of mobile, head-mounted devices. Nevertheless …

Neuromarketing, the scientific study of the nervous system applied to marketing, is evolving
rapidly. Marketers recognize that brain and biometric studies lead to a deeper …

This systematic review examines the use of eye-tracking devices in optometry, describing
their main characteristics, areas of application and metrics used. Using the PRISMA method …

Eye-tracking is a valuable research method for understanding human cognition and is
readily employed in human factors research, including human factors in healthcare. While …

This investigation explores medical advocacy for Rett syndrome—a rare neurological
disorder causing loss of speech and hand function—through the lens of eye-tracking …

The eyes are in constant movement to optimize the interpretation of the visual scene by the
brain. Eye movements are controlled by complex neural networks that interact with the rest …

Application of modern technologies, including virtual reality (VR) and eye-tracking (ET), to
educational practice has been vigorously researched over the past decade with a focus on …

The human eye is a rich source of information about where, when, and how we attend. Our
gaze paths indicate where and what captures our attention, while changes in pupil size can …