Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Rapid advancements in human neuroscience and neurotechnology open unprecedented
possibilities for accessing, collecting, sharing and manipulating information from the human …

Rewards are crucial objects that induce learning, approach behavior, choices, and
emotions. Whereas emotions are difficult to investigate in animals, the learning function is …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

'The scientist changing the way we eat'Guardian A GROUNDBREAKING BOOK BY THE
WORLD-LEADING EXPERT IN SENSORY SCIENCE Why do we consume 35% more food …

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“scores”: { “anger”: 1.0570484E-08, “contempt”: 1.52679547E-09, “disgust”: 1.60232943E-07 …

With the recent proliferation of advanced artificial intelligence (AI) models capable of
mimicking human artworks, AI creations might soon replace products of human creativity …

In the past decade, there has been a tremendous increase in the use of neurophysiological
methods to better understand marketing phenomena among academics and practitioners …