Social media and communication technology have shifted the power of communication from
public relations practitioners to social media users who may not have a recognized role or …

A 34-year review of communication technology research published in six public relations
journals reveals applications and perceptions studies far outnumber investigations focused …

Forty individuals from the American Red Cross were interviewed to explore the use of social
media in communicating with key publics. Results show that practicing public relations …

There is a widespread belief in the management world that in today's society the future of
any company critically depends on how it is viewed by key stakeholders such as …

This survey of nonprofit public relations practitioners (N= 409) applied the Unified Theory of
Acceptance and Use of Technology (UTAUT). Findings indicate that women consider social …

A key aspect for understanding and explaining online communication is the micro level of
communication practitioners' social media usage and their general attitudes towards digital …

This study analyzed a social media campaign promoting child welfare to explore the
associations among people's social media use, their engagement with different social media …

Abstract Strategically managed Corporate Social Responsibility (CSR) communication is an
essential tool for organizations to achieve dialogic and participatory communication with …

Public relations and the social: how practitioners are using, or abusing, social media Page 1 21
Public relations and the social: how practitioners are using, or abusing, social media Jim …

This article presents a critically informed analysis of public relations practice in what Mark
Poster termed the Second Media Age that began with the internet and which is increasingly …