User reviews variance, critic reviews variance, and product sales: An exploration of customer breadth and depth effects
F Wang, X Liu, EE Fang - Journal of Retailing, 2015 - Elsevier
Online user reviews constitute a new element of the marketing communication mix that can
significantly affect product sales. A general consensus holds that positive user reviews …
significantly affect product sales. A general consensus holds that positive user reviews …
The effect of experienced buyers' feedback on consumer behavior: Evidence from the largest online marketplace in China
H Yu, S Ji, D Yang - Journal of Intelligent & Fuzzy Systems, 2020 - content.iospress.com
Fake online reviews are so prevalent that e-commerce platforms attempt to control it from
affecting the trustworthiness between buyers and sellers. The issue has also attracted …
affecting the trustworthiness between buyers and sellers. The issue has also attracted …
Two essays on product positioning and social media
X Liu - 2015 - ideals.illinois.edu
This dissertation consists of two essays on product positioning and social media. In chapter
1, I study how firms should compete with existing products by enhancing product attributes …
1, I study how firms should compete with existing products by enhancing product attributes …
[PDF][PDF] THE EFFECT OF THE VARIANCE OF USER REVIEWS ON SALES: THE MODERATING EFFECT OF THE VARIANCE OF CRITIC REVIEWS
X Liu - ROBERT MITTELSTAEDT DOCTORAL …, 2012 - consumerbehavior800521706 …
User reviews are recognized as an important source of information for consumers (Sonnier,
McAlister, and Rutz 2011). In reviews, users usually describe the pros and cons of a product …
McAlister, and Rutz 2011). In reviews, users usually describe the pros and cons of a product …