Work and employment are a significant constituent part of tourism and are gaining ground as
an area of research. This review paper offers a critical reflection on the field of tourism work …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

This paper investigates how COVID-19 is impacting different accommodation types, and
whether travellers' choices regarding accommodation type are affected by the need for …

Celebrity endorsement in tourism is utilised by global marketing practitioners to attract
tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …

Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …

Wellness tourism has undergone rapid development in recent decades. Based on the
transmission model of inspiration, this article aims to explore the antecedents and …

Customer engagement (CE) is an emerging research area that is receiving considerable
attention not only from the management practitioners but the academicians as well …

The extent of the widely demonstrated babyface effect in other disciplines remains
understudied in hospitality-based service failure situations. By addressing this research gap …

Different from traditional hotels, hosts' affinity is an essential feature of homestays. This study
uncovers how Airbnb hosts demonstrate their affinity online through the data from 114,310 …

The study explored the influence of customer involvement on co-creation directly and
indirectly through three customer engagement dimensions, namely identification, interaction …