Although lean production (LP) is usually associated with complexity reduction, it has been
increasingly applied in highly complex socio-technical systems (CSS)(eg healthcare), in …

The Journal of Marketing Education is publishing a special issue on Sales Education and
Training in August 2014. In this article, we review the sales education literature from four …

Although scenario-based training (SBT) can be an effective means to help workers develop
resilience skills, it has not yet been analyzed from the resilience engineering (RE) …

Although work in complex socio-technical systems needs support from several “resources
for action”, the interactions between these are not usually managed systematically. This …

The recent machine learning and analytics advances in customer relationship management
(CRM) technologies place new demands on marketing education and practitioners to …

Several studies show that while collegiate sales programs effectively prepare students for
sales careers, there are various opportunities to improve. In this research, we look at how …

Sales education programs are undergoing rapid growth and dynamic change as more
business and other undergraduate students pursue sales jobs as desirable career entry …

Purpose–On the basis of lessons gleaned from previous research into successful strategic
marketing practices in times of both recession and growth, and in the face of an ongoing …

Method/Design and Sample: Advanced students enrolled in upper level marketing courses
were required to use Twitter during the duration of the course in which they were enrolled …

Team-based learning (TBL) is an approach that builds on both the case method and
problem-based learning and has been widely adopted in the sciences and healthcare …