Over the past half century, scholars in the interdisciplinary field of judgment and decision
making have amassed a trove of findings, theories, and prescriptions regarding the …

This paper follows the review of empirical evidence on the existence of hypothetical bias
(HB) in choice experiments (CEs) presented in Part I of this study. It observes how the …

I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …

Understanding and predicting the behavior of decision makers when choosing among
discrete goods has been one of the most fruitful areas of applied research over the past thirty …

We briefly review and discuss traditional conjoint analysis (CA) and discrete choice
experiments (DCEs), widely used stated preference elicitation methods in several …

The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a
number of fields, especially marketing, health economics, and industrial organization. In …

This Nobel lecture discusses the microeconometric analysis of choice behavior of
consumers who face discrete economic alternatives. Before the 1960's, economists used …

Food safety is a very important topic in China. We investigate Chinese consumers'
preferences and willingness to pay (WTP) for food traceability using a choice experiment …

There is growing interest in establishing a mechanism to account for scale heterogeneity
across individuals (essentially the variance of a variance term or the standard deviation of …

This resource paper is intended to give a historical account of the development of the
methodology of disaggregate behavioral travel demand analysis and its connection to …