In the current age of the Fourth Industrial Revolution (4 IR or Industry 4.0), the digital world
has a wealth of data, such as Internet of Things (IoT) data, cybersecurity data, mobile data …

The digital world has a wealth of data, such as internet of things (IoT) data, business data,
health data, mobile data, urban data, security data, and many more, in the current age of the …

We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing,
providing systematic guidance for how human marketers and consumers can team up with …

Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

All marketing capabilities can be enabled by technology. One such technology–artificial
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …

Online social media create virtual communities and network platforms that people use to
create, share, and exchange opinions, views and experiences. With social networks, social …

Creating technologically focused entrepreneurs is a crucial endeavor worldwide, especially
with the exponential growth of artificial intelligence (AI) innovation. This research explores …

Based on a data set of 91 papers and 22 industry studies, we analyse the impact of artificial
intelligence on the insurance sector using Porter's (1985) value chain and Berliner's (1982) …

Huge amounts of data are circulating in the digital world in the era of the Industry 5.0
revolution. Machine learning is experiencing success in several sectors such as intelligent …

Algorithms are increasingly playing a pivotal role in organizations' day-to-day operations;
however, a general distrust of artificial intelligence-based algorithms and automated …