Enhancing customer engagement in social media with AI–a higher education case study
E Gołąb-Andrzejak - Procedia Computer Science, 2022 - Elsevier
Purpose: The study aims to demonstrate the importance of artificial intelligence (AI) and
examples of tools based on it in the process of enhancing (building, measuring, and …
examples of tools based on it in the process of enhancing (building, measuring, and …
AI-powered Customer Relationship Management–GenerativeAI-based CRM–Einstein GPT, Sugar CRM, and MS Dynamics 365
E Gołąb-Andrzejak - Procedia Computer Science, 2024 - Elsevier
Generative artificial intelligence (GenAI) and its implementation in successive business
management support systems is a rapidly growing area of theoretical consideration …
management support systems is a rapidly growing area of theoretical consideration …
Brand as a customer value driver: relationships with customer engagement
G Maciejewski, P Krowicki - Marketing of Scientific and Research …, 2022 - sciendo.com
Although the brand management process is determined by a company's business activity,
the final image of a brand is formed in the mind of a customer (Pitcher, 1985; Brozowska …
the final image of a brand is formed in the mind of a customer (Pitcher, 1985; Brozowska …
Marka jako nośnik wartości dla klienta: związki ze zjawiskiem Customer Engagement
G Maciejewski, P Krowicki - Marketing Instytucji Naukowych i …, 2022 - bazekon.icm.edu.pl
Artykuł ma charakter teoretycznych rozważań, a jego głównym celem jest identyfikacja marki
jako nośnika wartości dla klienta oraz określenie znaczenia marki w procesie tworzenia …
jako nośnika wartości dla klienta oraz określenie znaczenia marki w procesie tworzenia …