Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

Color carries meaning and can influence consumers' thoughts, feelings, and behaviors.
Many disciplines, such as neuroscience, psychophysics, visual cognition, and biology have …

This study examined the influences of positive brand-related user-generated content (UGC)
1 shared via Facebook on consumer response. The model tested was derived from the S–O …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

Purpose The purpose of this paper is to investigate the differences in consumer pleasure,
arousal and purchase intention when consumers encounter food advertising on Instagram …

Atmospheric in-store stimuli have been the subject of considerable empirical investigation
for over 30 years. This research presents a meta-analysis of 66 studies and 135 effects (N …

From beverages to consumer electronics, marketers are using color in innovative ways.
Despite this, little academic research has investigated the role that color plays in marketing …

Purpose The purpose of this paper is to explore the effects of the background fitting of e-
commerce live streaming on consumers' purchase intentions and the relevant internal …

Although atmospherics and flow experience are widely studied, the relationship between
online store atmospheric cues and flow experience has received a little attention …

Existing research reports inconsistent findings with regard to the effect of color on cognitive
task performances. Some research suggests that blue or green leads to better performances …