Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …

Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …

Purpose The purpose of this paper is to explore why and how sharing economy users switch
from consumer (eg Airbnb guest) to provider (eg Airbnb host), and how this helps enrich self …

Sharing platforms are becoming increasingly common, transforming how organisations and
customers interact across diverse categories. While there is clear demand for the sharing …

The sharing economy has changed many rules of business. One of those rules is the role of
the firm and–importantly–the role of consumers, who can perform two roles and become …

Peer-to-peer interactions play an important role in the sharing economy and more
specifically within Internet social networking sites (SNSs). However, little is known about the …

Food waste is a major global problem nowadays because it negatively affects the
environment, society, and the economy. Food sharing has lately emerged as an innovative …

The consumer landscape is changing, with traditional behaviours, channels and models of
commerce evolving rapidly. This has resulted in an increasingly disruptive landscape for …

Websites are usually the basis for businesses' online presence. The authors' goal was to
create a comprehensive evaluation system that can be applied without training, thus helping …

As concerns about the environment and social responsibility intensify, the field of marketing
has pivoted towards sustainability. Studying the interface between consumers, society, and …