Corporate Social Responsibility (CSR) has been an articulated practice for over 7 decades. Still, most corporations lack an integrated framework to develop a strategic, balanced, and …
Purpose The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, ie …
HK Koh, R Burnasheva, YG Suh - Sustainability, 2022 - mdpi.com
This paper explores whether consumers' perceptions of environmental, social and governance initiatives can impact on attitude, and how three brand-related constructs …
AA Safeer, H Liu - Journal of Product & Brand Management, 2023 - emerald.com
Purpose Authenticity has become increasingly dominant in business practices, particularly in branding and corporate social responsibility (CSR) activities, as consumers want it in all …
Purpose This study aims to examine the role of message appeals (concrete vs abstract) posted by greenfluencers in determining their behavioral intention toward the sponsored …
With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them …
S Wang, YK Liao, WY Wu, KBH Le - Sustainability, 2021 - mdpi.com
Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of …
Purpose This study aims to analyse a proposed model depicting the direct and indirect relationship between consumer perceptions of corporate social responsibility (CSR) and …
JS Lim, C Young - Public Relations Review, 2021 - Elsevier
Based on the issue ownership theory and corporate reputation, this study examines the effect of corporate social advocacy (CSA) on corporate reputation, focusing on the relative …