A must-have introductory text of unrivalled coverage and depth focusing on events planning
and management, the fourth edition of Events Management provides a complete A to Z of …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Despite the growing importance of brand experience and event marketing, research
addressing what constitutes brand experience in an event marketing context is scarce. The …

This study investigates and measures factors related to the involvement of spectators in e-
sports events using a Structural Equation Model (SEM) coupled with a Necessary Condition …

Purpose The purpose of this paper is to explore the influence of brand interaction in pop-up
shops on consumers' perceptions of luxury fashion retailers. Design/methodology/approach …

As sponsorship in sports, arts and entertainment has grown, so have the myriad ways to
activate partnerships. This study investigates the mechanisms through which sales-oriented …

Purpose Advertisers frequently use social media for interactive and customer-oriented
relationship marketing (RM) purposes. Moreover, sports clubs and players have been using …

The evolving consumption landscape creates challenges for retailers in accommodating
their modus operandi to negotiate changing consumer needs, arguably requiring a 'new'type …

Research on sport sponsors' use of social media has begun to emerge, but, to date, limited
research has examined how sponsors are using social media as an activation platform to …

The effect of quality and leverage on the image transfer model: the moderating role of
involvement | Emerald Insight Books and journals Case studies Expert Briefings Open Access …