What makes things funny? An integrative review of the antecedents of laughter and amusement
Despite the broad importance of humor, psychologists do not agree on the basic elements
that cause people to experience laughter, amusement, and the perception that something is …
that cause people to experience laughter, amusement, and the perception that something is …
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Y Xie, C Liang, P Zhou, L Jiang - Journal of Retailing and Consumer …, 2024 - Elsevier
As chatbots gain widespread adoption in online customer service, optimizing their inherent
value and enhancing customer satisfaction emerges as an indispensable concern …
value and enhancing customer satisfaction emerges as an indispensable concern …
Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes?
K Goodrich, SZ Schiller… - Journal of …, 2015 - journalofadvertisingresearch.com
Online-video advertising is growing rapidly, yet advertisers and Web site owners might not
be accounting for the potentially negative impact of these advertisements. The current study …
be accounting for the potentially negative impact of these advertisements. The current study …
A meta-analysis of humor in advertising
M Eisend - Journal of the Academy of Marketing Science, 2009 - Springer
This meta-analysis combines 369 correlations on the effects of humor in advertising and
thus quantifies, updates, and expands previous literature reviews on the effects of humor in …
thus quantifies, updates, and expands previous literature reviews on the effects of humor in …
Understanding schema incongruity as a process in advertising: Review and future recommendations
HJ Yoon - Journal of Marketing Communications, 2013 - Taylor & Francis
Information incongruent to schema has the potential to increase interest, memorability, and
persuasiveness in consumers. For this reason, strategies evoking schema incongruity have …
persuasiveness in consumers. For this reason, strategies evoking schema incongruity have …
Humour 2.0: Styles and types of humour and virality of memes on Facebook
V Taecharungroj… - Journal of Creative …, 2015 - journals.sagepub.com
This research analyzes the communication process of humorous memes in the most vibrant
online phenomenon, Facebook. Through quantitative and qualitative content analysis of …
online phenomenon, Facebook. Through quantitative and qualitative content analysis of …
Humor, comedy, and consumer behavior
Consumers regularly experience humor while buying and using products, procuring
services, and engaging in various consumption experiences, whether watching a movie or …
services, and engaging in various consumption experiences, whether watching a movie or …
Using different advertising humor appeals to generate firm-level warmth and competence impressions
An online experiment and a large-scale correlational study show that the effects of a humor
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
MG Weinberger, CS Gulas - Humor in Advertising, 2021 - taylorfrancis.com
The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …
There are now at least 250 academic works devoted to advertising humour with over 150 …
The impact of violent humor on advertising success: A gender perspective
Recent academic research has focused on the use of novelty and shock in advertising
executions. One manifestation of this approach in American television advertising is the use …
executions. One manifestation of this approach in American television advertising is the use …