The authors integrate previous research that has investigated experimentally the influence
of price, brand name, and/or store name on buyers' evaluations of product quality. The meta …

Recent research in information economics has focused on signals as mechanisms to solve
problems that arise under asymmetric information. A firm or individual credibly …

Online chatter, or user-generated content, constitutes an excellent emerging source for
marketers to mine meaning at a high temporal frequency. This article posits that this …

This paper presents some significant empirical findings about generational cohorts and their
shopping behavior. Marketing has long relied on the use of market segmentation. While birth …

This research documents a substantial disconnect between the objective quality information
that online user ratings actually convey and the extent to which consumers trust them as …

Research has shown brand equity to moderate the relationship between online customer
reviews (OCRs) and sales in both the emerging Blu-ray and mature DVD player categories …

Online markets pose a difficulty for evaluating products, particularly experience goods, such
as used cars, that cannot be easily described online. This exacerbates product uncertainty …

Combining survey data with real-market data, this research investigates brand awareness
from three perspectives. This study examines the relation between brand awareness and …

Case Study Research: Theory, Methods and Practice looks at the research processes
involved in conducting methods including participant observation, fuzzy set social science …

Quality is a central element in business strategy and academic research. Despite important
research on quality, an opportunity for an integrative framework remains. The authors …