近年来, 欧美一批学者致于把一直囿于纯语言学领域的概念隐喻研究拓展到跨学科的多模态研究
平台, 关注模态本身和模态互动的价值和意义, 隐喻和转喻的动态构建过程, 隐喻的文体维度 …

This textbook provides the first foundational introduction to the practice of analysing
multimodality, covering the full breadth of media and situations in which multimodality needs …

Text and image are used together in an increasingly flexible fashion and many disciplines
and areas of study are now attempting to understand how these combinations work. This …

'Metonymy'is a type of figurative language used in everyday conversation, a form of
shorthand that allows us to use our shared knowledge to communicate with fewer words …

A comprehensive collection of essays in multidisciplinary metaphor scholarship that has
been written in response to the growing interest among scholars and students from a variety …

Multimodal Metaphor and Metonymy in Advertising Page 1 Multimodal Metaphor and Metonymy
in Advertising Figurative Thought and Language Paula Pérez Sobrino 2 John Benjamins …

How can a gesture be metaphoric? We will begin to answer the question by considering a
gesture that was famously set in stone. The image in Figure 27.1 is that of a statue of …

Политическая метафорология возникла в процессе взаимодействия двух ведущих
направлений современного языкознания–метафорологии и политической лингвистики …

This chapter discusses pictorial and multimodal equivalents of what in cognitive linguistics
(CL) is called 'metonymy'. CL has long focused almost exclusively on metaphor, which is …

This chapter introduces the transdisciplinary research movement of critical discourse
analysis (CDA) beginning with its definition and recent examples of CDA work. In addition …