Fast and wrong: An eye-tracking exploration on how low “cognitive reflection” people analyze and choose commercial packages with multidimensional prices.
A Dorigoni, N Bonini - Journal of Neuroscience, Psychology, and …, 2024 - psycnet.apa.org
Based on the literature on individual differences in cognitive processes, we analyzed gaze
behavior during a purchase decision context to understand if the levels of cognitive …
behavior during a purchase decision context to understand if the levels of cognitive …