Gender as a category is one of the most important components of indivi dual's identity. It is vividly active in majority of cognitive processes and as a label, it automatically activates …
The event marketing is an important tool of marketing communication. Its effectiveness nowadays depends on the professional prowess of the event organizers, and on their skillful …
Celem artykułu jest analiza możliwości wykorzystania instrumentów event marketingu w działaniach z zakresu społecznej odpowiedzialności biznesu (ang. CSR-corporate social …