This study explores the factors that influence customer citizenship behavior in the context of
the customer experience of a transportation application that incorporates the concept of the …

While existing research on pay-what-you-want often focuses on specific factors within the
tourism context (eg, time pressure, social crowding) that impact customers' payment …

Recent breakthroughs in affective computing have enabled the shift from mechanical to
empathic chatbots, now capable of detecting, decoding, and mimicking customers' thoughts …

Based on the Stimulus-Organism-Response (SOR) model, this paper studies the impulsive
consumption mechanism of consumers participating in livestreaming e-commerce from the …

Purpose This paper aims to examine desirable post-adoption outcomes related to food
delivery apps using the involvement-commitment model (ICM) and the boundary of (Islamic) …

Abstract Pay-what-you-want (PWYW) pricing is a participative pricing strategy that has
emerged in many industries. A prominent example is the voluntary gift-sending in live …

Augmented reality (AR) has promised the evolution of traditional shopping by satisfying
consumers' needs for customization via advanced technology. However, existing studies …

This study aims to systematically examine the Pay-What-You-Want (PWYW) pricing model,
which has become increasingly popular among innovative strategies. The PWYW model …

Live-streaming is increasingly becoming a popular e-commerce business model. Although
impulse buying is a traditionally common consumption phenomenon, there is little …

Generation Z (Gen Z) consumers require special consideration because they are a distinct
demographic, are less receptive to mobile advertising, and have not been thoroughly …