The study aims to incorporate the demographic factors and subjective norms with the
Technology Acceptance Model (TAM) in investigating the intention to adopt mobile banking …

The differences between services and goods are generally well understood. These
differences, however, suggest that advertising strategies for goods cannot be automatically …

The primary goal of this study was to examine the applicability of preference‐based
segmentation for a broad array of meals in the context of teenagers. A representative sample …

There is a lack of research on service consumption practices of Base of the Pyramid
consumers. This study contributes to the Transformative Service Research agenda by …

Businesses from all Information Technology sectors use market segmentation [1] in their
product development [2] and strategic planning [3]. Many studies have concluded that …

Purpose–The purpose of this paper is to study consumers' adoption of mobile
communications services, and to explore common denominators uniting those most likely to …

Cinsiyet, ürün ve hizmetlerin önemli bir bölümünün bölümlendirilmesinde sıklıkla kullanılan
bir unsurdur. Çoğu toplumda erkeklerin ve kadınların farklı olduğu yaygın olarak kabul …

Purpose–This study seeks to examine country of origin (COO) and national loyalty effects on
Lebanese consumers' quality perceptions, attitudes, and purchase intentions with respect to …

Due to the cosmetic standards of food service operators, most consumers have had limited
exposure to visually unappealing foods. Thus, unused ugly foods end up becoming food …

The focus in this article is on uncovering segments that describe mobile phone users and on
investigating the nature of these segments to get some relevant information. We use a …