Shining the spotlight on marketplace rituals: a review and research agenda
A Sreekumar, RA Arias, CC Otnes… - Journal of Marketing …, 2023 - Taylor & Francis
Although rituals are commonplace in marketer-consumer interactions, extant research
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …
[HTML][HTML] Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints
BF Reitsamer, L Becker - Journal of Business Research, 2024 - Elsevier
Understanding customer experiences through customer journeys has become a managerial
priority. The customer experience literature divides customer journeys into stages, but these …
priority. The customer experience literature divides customer journeys into stages, but these …
Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys
This paper explores the role of curiosity in transformative consumer journeys through a
Transformative Consumer Research (TCR) lens. We introduce curiosity as a powerful and …
Transformative Consumer Research (TCR) lens. We introduce curiosity as a powerful and …
[PDF][PDF] LE STORYTELLING DE SOI
CLEDET IDENTITAIRE - 2023 - executive-education.dauphine.psl …
LE STORYTELLING DE SOI Page 1 1 THESE EXECUTIVE PHD DE L’UNIVERSITE PARIS
DAUPHINE-PSL LE STORYTELLING DE SOI COMPRENDRE L’EXPERIENCE DE …
DAUPHINE-PSL LE STORYTELLING DE SOI COMPRENDRE L’EXPERIENCE DE …
[引用][C] Optimizing customer experience of Hemlock Printers' online customers through the customer onboarding process
MM Denyo - 2024 - Simon Fraser University