This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …

Modern marketing techniques in industrialized countries cannot be implemented without
segmentation of the potential market. Goods are no longer produced and sold without a …

This paper examines the effect of recommender systems on the diversity of sales. Two
anecdotal views exist about such effects. Some believe recommenders help consumers …

Marketing science models typically assume that responses of one entity (firm or consumer)
are unrelated to responses of other entities. In contrast, models constructed using tools from …

Several two–stage choice models (consideration stage plus choice stage) have been
proposed in the marketing literature. We extend this literature by developing a more general …

Purpose–The purpose of this paper is to apply a very simple but powerful analysis of the
variance‐covariance matrix of individual best‐worst scores to detect which attributes are …

Promotion and use of green housing is an important way to reduce building energy
consumption, achieve emission reduction targets, and improve residential environments. In …

Bir algısal haritalama tekniği olarak çok boyutlu ölçekleme (ÇBÖ) analizinin kullanımını konu
alan çalışma,(1) ÇBÖ analizinin teorik zeminde incelenmesi,(2) analizin pazarlama …

Marketingmanager stehen zunehmend in der Pflicht, die Effizienz von Marketingaktivitäten
zu messen, indem sie die eingesetzten Inputs (Marketinginvestitionen) zu den erzielten …

Perceptual maps are often used in marketing to visually study relations between two or more
attributes. However, in many perceptual maps published in the recent literature it remains …