The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision
A Asnawati, M Nadir, W Wardhani… - International Journal of …, 2022 - m.growingscience.com
Purchasing decisions on the Traveloka application has experienced a significant decline
since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel …
since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel …
The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car
FP Simbolon, ER Handayani… - Binus Business …, 2020 - journal.binus.ac.id
The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase
Decision of Toyota Agya Consumers: Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 187 …
Decision of Toyota Agya Consumers: Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 187 …
Relationship between advertising disclosure, influencer credibility and purchase intention
Understanding influencer credibility and online advertising and explaining its implications is
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …
Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions
This research was conducted with the aim of finding out the influence of Brand Awareness,
Brand Loyalty, Brand Reputation on Purchase Decisions merchandise from the RRQ e …
Brand Loyalty, Brand Reputation on Purchase Decisions merchandise from the RRQ e …
Exploring the impact of social media platform image on hotel customers' visit intention
JL Ho, KY Chen, LH Wang, SS Yeh… - International Journal of …, 2022 - emerald.com
Purpose Many tourism-related industries, such as hotels, use social media as a marketing
tool for promotion and distribution. This paper aims to use a model that explores the impact …
tool for promotion and distribution. This paper aims to use a model that explores the impact …
Green consumers' behavioral intention and loyalty to use mobile organic food delivery applications: The role of social supports, sustainability perceptions, and …
Consumer behavior in the food industry has undergone significant changes in recent years,
largely driven by growing consumer awareness of environmental, technological, religious …
largely driven by growing consumer awareness of environmental, technological, religious …
Opportunities and Challenges of Marketing 5.0
The fifth generation of marketing is Marketing 5.0 (M 5.0). In this chapter, the opportunities
and challenges of M 5.0 are defined. The main factors of M 5.0 are humans, culture, and …
and challenges of M 5.0 are defined. The main factors of M 5.0 are humans, culture, and …
[HTML][HTML] Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
In an age where online shopping permeates daily life, the cascading influences originating
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …
Exploring the impact of social media influencers on customers' purchase intention: A sequential mediation model in Taiwan context
A Kanwar, YC Huang - Entrepreneurial Business and Economics Review, 2022 - ceeol.com
Objective: The objective of the article is to investigate the impact of social media influencers
(SMI) on Taiwanese customers' intent to buy, using sequential mediating effects of …
(SMI) on Taiwanese customers' intent to buy, using sequential mediating effects of …
The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee
FP Simbolon, RA Nurcholifa… - Binus Business Review, 2022 - journal.binus.ac.id
In the digital era, social media increasingly has an important role as a marketing tool that
needs to be optimized to increase a company's sales and profitability. Social media …
needs to be optimized to increase a company's sales and profitability. Social media …