Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis
Online customer reviews, considered as electronic word of mouth, have become very useful
in the era of e-commerce as they facilitate future purchase decisions. The present study …
in the era of e-commerce as they facilitate future purchase decisions. The present study …
[HTML][HTML] eWOM via the TikTok application and its influence on the purchase intention of somethinc products
PCP Yones, S Muthaiyah - Asia Pacific Management Review, 2023 - Elsevier
Global data has indicated prevalent growth of online purchases of consumer goods where
multiple purchase decisions have been influenced by peer reviews by web users particularly …
multiple purchase decisions have been influenced by peer reviews by web users particularly …
Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions
MA Camilleri, R Filieri - International Journal of Hospitality Management, 2023 - Elsevier
While previous research investigated the effects of online consumer reviews on purchase
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
[HTML][HTML] Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM
Artificial intelligence-enabled voice assistant services have received notable scholarly
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …
The dual-process model of product information and habit in influencing consumers' purchase intention: The role of live streaming features
H Chen, H Chen, X Tian - Electronic Commerce Research and Applications, 2022 - Elsevier
The increasing popularity of live streaming commerce has presented opportunity for sellers
to generate revenue. Despite the obvious advantages of live streaming commerce offers …
to generate revenue. Despite the obvious advantages of live streaming commerce offers …
Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
AA Alalwan - International Journal of Information Management, 2020 - Elsevier
Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …
innovative channels to reach customers and provide them with high-quality services …
[HTML][HTML] Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations
This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …