Communicating health disparities in mass and social media has typically taken the form of
comparing disease risks and outcomes between two or more social groups, a strategy …

Response efficacy information indicating the effectiveness of a recommended behavior in
risk reduction is an important component of health communication. For example, many …

Colorectal cancer and breast cancer are among the most common types of cancer in the
United States, and cancer screening is an effective way to detect and treat these cancers …

To examine the effects of numerical evidence and message framing in communicating
vaccine efficacy information about infectious diseases, an online experiment presented to …

Misperceptions about health conditions and behaviors may play a role in shaping health
behaviors. Health messages frequently cite prevalence information in an effort to raise …

There are significant racial disparities in obesity and diabetes such that prevalence rates are
higher among Black Americans than White Americans. This study examined effects of …