This study proposes investigating the effect of food value on food bloggers' reviews (ie, the
direct effect) and the customers' purchase intentions (ie, the direct and indirect effects) of fast …

Extensive research has been conducted to investigate the role of emojis in interpretation,
impression, perceptions, personality and relationship building. However, in the higher …

This study develops artifact and design principles for a campus-wide crisis management
system amid the COVID-19 pandemic and beyond. Drawing upon crisis management …

Small and medium size enterprises (SMEs) are often affected by various micro and macro
level changes, including geo-political matters around them. COVID-19, a geo-political global …

Many activities associated with the expanding blue economy are characterised by high
complexity, uncertainty, and significant potential for environmental impacts. In a shared …

Short video represents a novel form of social media with rich vividness and sociability,
facilitating social media influencers'(SMIs) self-presentations and endorsements. While SMIs …

Podcasting has become a globally popular media platform, drawing advertisers' interest due
to its highly engaged and loyal audience. To address the limited research on consumer …

Unverified or false information spread by irresponsible users can amplify the dissemination
of fake news or misinformation. This phenomenon may not only undermine the credibility of …

Consumer loyalty plays a significant role in the sustainable marketing of classic large-scale
online social promotions (CLOSPs). However, existing research mainly focuses on the …

Rationale The escalating dissemination of health misinformation on social media platforms
poses a significant threat to users' well-being. It is imperative to identify the types of health …