Leveraging the recent research interest in emerging economies, this Perspective paper
argues that an institution-based view of international business (IB) strategy has emerged. It …

Despite a large body of research, country-of-origin effects are still poorly understood.
Combining the strengths of a narrative review with those of a quantitative meta-analysis, our …

With contributions by leading scholars in the field, The Nature of Leadership, Third Edition
begins with an overview of the major schools of leadership, examining individual …

Keberhasilan pembangunan suatu negara, khususnya negara sedang berkembang, tidak
terlepas dari sistem perekonomian atau pembangunan ekonomi yang diterapkan …

In this study, the authors examine the emergence of brand positioning strategies in
advertising that parallel the growth of the global marketplace. A new construct, global …

The authors examine antecedents of consumer innovativeness in a cross-national context.
They propose a framework that distinguishes individual difference variables and national …

In today's multinational marketplace, it is increasingly important to understand why some
consumers prefer global brands to local brands. We delineate three pathways through which …

The aim of this research is to examine the effect of perceived brand globalness on
consumers' purchase intention, noting the mediating roles of perceived brand prestige and …

By studying consumer samples in an emerging market, Turkey, and two mature markets,
Singapore and Denmark, the author tests the chain of relationships that drive consumers' …

What is the relationship of global and local (country-specific) corporate social responsibility
(CSR) to international organizational strategy? Applying the strategic logic of the Bartlett and …