This research investigates innovation in Brazil, one of the largest emerging economies in
Latin America. More specifically, we aim to understand how innovation activities conducted …

Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a
necessity by the top management. Marketers are increasingly held accountable for their …

Marketing environment has changed due to the advent of the internet, the subsequent
globalization and the hence ensuing greater competition. These environmental dynamics …

Purpose The purpose of this paper is to investigate the perception of marketing managers in
a transition country Montenegro with regards to marketing metrics. The paper examines the …

Las nuevas generaciones requieren un modelo de aprendizaje más dinámico, por lo que
las Instituciones de Educación Superior han comenzado a articular sus herramientas …

This paper highlights the increased importance of the BRIC countries (ie, Brazil, Russia,
India, and China) in the world economy. The BRICs are not only among the best economic …

This study examines how companies can achieve high performance through certain
organizational behaviors (open-mindedness and social networks) and innovation. The …

Purpose The purpose of this paper is to present a comparison between the traditional
methods for the calculation of customer relationship performance and the modern metrics …

Existing research establishes customer orientation (CO) per se as insufficient to achieve
higher levels of financial performance (FP). Such reasoning suggests the need for additional …

Esta obra ofrece una introducción a la administración financiera en las organizaciones
focalizándose en sus aspectos lógicos y en la comprensión de la misma. Muestra además …