Purpose–The purpose of this paper is to explore the reasons underlying the recent interest
on Islamic marketing, discusses past research on the topic and offers a future research …

The study of Ethics and Marketing Responsibility focuses on ethics' role in shaping
marketing practices within organizations. It examines the impact of ethical considerations on …

Using a time-lagged design, we tested the main effects of Islamic Work Ethic (IWE) and
perceived organizational justice on turnover intentions, job satisfaction, and job involvement …

The success of marketing destinations for Muslim tourists could be guided by observing
Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes …

Given the large and growing number of followers of Islam globally and prevailing tourism
trends, it seems timely to consider the question of their particular requirements and the …

In spite of a renewed interest in the relationship between spirituality and managerial
thinking, the literature covering the link between Islam and management has been sparse …

Purpose–The paper aims to clarify some of the most important issues pertinent to the
emerging field of Islamic branding (IB). Namely, it answers the following questions: what …

Ahl al-Sunnah wa al-Jama'ah (Aswaja) hingga saat ini masih menjadi tema pembahasan
yang unik dalam perspektif kajian akademik, sehingga tetap menarik untuk dikaji secara …

Market competition is no longer limited to provide functional attributes of the product itself but
has been associated with a brand that can create a special image for its users, especially in …

Purpose The purpose of this study is to propose and develop a new perspective in Islamic
Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing …