Effects of marketing decisions on brand equity and franchise performance
E Lee, JH Kim, CS Rhee - Sustainability, 2021 - mdpi.com
The purpose of this study is to provide a way of pursuing a balanced profitability between
franchisors and franchisees leading to the sustainability in franchising. Based on a belief …
franchisors and franchisees leading to the sustainability in franchising. Based on a belief …
Do coffee chains have strategic superiority? An examination of the intra-regional and size strategies of coffee chains
This study explored the intra-regional and store size strategies of coffee chains using big
data from Seoul, Korea. The results show that the multi-locational capabilities of coffee …
data from Seoul, Korea. The results show that the multi-locational capabilities of coffee …
Sustainability innovation enabled by digital entrepreneurship in franchise organizations
YS Chen - International Journal of E-Entrepreneurship and …, 2021 - igi-global.com
Abstract In responding to United Nations' Sustainable Development Goals, using digital
entrepreneurship to replicate proven sustainability innovation is an effective approach to …
entrepreneurship to replicate proven sustainability innovation is an effective approach to …
Evaluating the Service Operating Efficiency and Its Determinants in Global Consulting Firms: A Metafrontier Analysis
Knowledge consulting services are one of the fastest growing fields in the knowledge
service industry since the 2010s and have been emerging as a core area of the knowledge …
service industry since the 2010s and have been emerging as a core area of the knowledge …
Application of stochastic frontier to agriculture in Ethiopia
T Tesema - Applied Artificial Intelligence, 2022 - Taylor & Francis
Farming is more than just a job of Ethiopia's smallholder farmers, who live in a low
productivity environment. This study employed stochastic frontier approach agricultural …
productivity environment. This study employed stochastic frontier approach agricultural …
Bridging the Operational Efficiency Differences between Franchisors and Franchisees: A Metafrontier Approach
SB Kim, K Choi - Processes, 2022 - mdpi.com
A franchise business is a contractual relationship in which the franchisor and franchisee
should cooperate to promote sustainable growth of their franchise entities. However, it is still …
should cooperate to promote sustainable growth of their franchise entities. However, it is still …
Planlı Davranış Kuramı Çerçevesinde Yerel Kahve Deneyiminin Tüketim, Satın Alma ve Tavsiye Etme Niyetine Etkisi (The Impact of Local Coffee Experience on …
G YILMAZ - Journal of Tourism & Gastronomy Studies, 2023 - jotags.net
This study aims to determine the effect of consumers' local coffee experience on
consumption, purchase and recommendation intention within the framework of the theory of …
consumption, purchase and recommendation intention within the framework of the theory of …